WHO WE ARE
Becky Carroll, President and CEO, C-Strategies LLC
Considered one of Chicago’s top public affairs strategists, Becky is a two-decade veteran of high-profile political and public policy campaigns. She led public engagement and communications strategies to develop and promote bold, new initiatives on education, economic development, housing, pensions, and budget and finance issues. She served as a top adviser to public-sector executives at both Chicago’s City Hall and the Illinois Office of the Governor lending her expertise to build stakeholder support for large scale public/private developments and partnerships in communities throughout Chicago. Her public sector experience includes: the City of Chicago Departments of Planning & Development and Housing; Chicago Mayor’s Office; Chicago Public Schools; and the Illinois Governor’s Office of Management and Budget.
Becky has also held top positions on local, state and national political campaigns, including National Director of Women for Obama on the 2008 Obama for President campaign and most recently as Chairman and CEO of Chicago Forward, Super PAC that raised over $5 million during the 2015 Chicago municipal election.
She is the founder and president of C-Strategies LLC, a strategic communications and public affairs firm that employs results-driven tactics in building strategic plans, guiding public opinion, and managing through crisis by building roadmaps to help corporate, public sector and nonprofit clients achieve their goals. Her clients include non-profits, foundations, public policy and political advocacy organizations, social enterprises and corporations, all of whom are focused on making a positive impact on Chicago and Illinois. As part of her firm’s mission, she focuses on empowering women and elevating both their voice and issues that uniquely impact them through her monthly podcast “The Broad Cast” and quarterly engagement event “The C Chat”.
Becky is a third-generation Chicagoan who attended Chicago Public Schools and graduated from Loyola University Chicago. She has served on multiple boards that promote leadership roles for women in politics, women’s health, family and workplace issues, including NARAL Pro-Choice America, Chicago NOW and National Women’s Political Caucus. In October 2017, she was among the co-founders of “Illinois Say No More” an open letter regarding the pervasive culture of sexual harassment in Illinois politics that helped raise the public’s consciousness around the issue in Illinois. Other civic involvement includes serving as a Mentor at 1871 and with Loyola University Chicago’s Inside Government organization, in addition to serving on the boards of Chicago Animal and Care Control (CACC), Chicago Area Public Affairs Group (CAPAG), and One Illinois and on the Ambassador Board of MedGlobal. In 2016, she co-founded a global social media campaign called #StandWithAleppo that engaged more than a billion people across the world in speaking up for peace in Aleppo, Syria and was recognized by Today.com as one of “7 Parents Who Inspired Us” in 2016 for her work on this effort, while receiving the “Making A Difference Award” by the Syrian American Medical Society. In 2017, WeWill named her “Mom of the Year”. She was also named a Chicago Sun-Times “30 Under 30” in Chicago.
Kristen Cannon, Strategic Commmunications and Branding Advisor
Kristen is a public relations and communications consultant with rich national brand and agency experience. She has advised clients ranging from major consumer brands to Fortune 500 companies and family-owned businesses to local brands.
Throughout her career, Kristen has worked on dozens of national and local campaigns with elements including strategic media relations, social media strategy, influencer strategy and engagement, celebrity and third-party partnerships, and large-scale consumer and media events. She has an established track record of brand strategy, integrated marketing campaign planning, and leadership.
Peggy Shapiro, Graphic Design Consultant
Peggy Shapiro is a veteran graphic designer specializing in promotions for political campaigns, government entities and non-profit advocacy campaigns. She is best known for working quickly without sacrificing creativity, eye-catching designs, strong editing skills and the ability to turn rough content into polished marketing tools. Through her early background in commercial advertising, she learned to reach a project’s targeted audience through typography and imagery.
Looking for more civic-minded work, Peggy left advertising to serve as the City of Chicago’s deputy graphics design director where she was responsible for managing the graphic design needs of more than 30 city agencies. She enjoyed providing information on city events and services to the citizens of Chicago – from Blues Fest posters to brochures on sanitation services and everything in between.
Since leaving City Hall, Peggy has gone on to design logos, invitations, brochures, annual reports and more for a variety of clients including the Democratic Senate Campaign Committee, U.S. Senators Barbara Boxer and Dick Durbin, Emily’s List, Museum of Science and Industry, Chicago Public Library, After School Matters and a variety of private sector companies. Peggy is a proud resident of Chicago.
Natalie Edelstein, Content Development and Media Affairs Intern
Natalie is a graduate of the University of Missouri with degrees in both Journalism and Political Science and a minor in Religious Studies. She’s previously interned for The Brunswick Group in Washington D.C., FleishmanHillard EU in Brussels, Belgium, NBC News in Washington D.C. and VaynerMedia in Los Angeles, California. Natalie has experience in media relations, public affairs and crisis communications and has had the opportunity to work on a multitude of clients from Facebook to the World Food Programme. Natalie has absolutely loved working alongside Becky and the C-Strategies team, and continues to work for the firm as she completes her Master’s in Media and Strategic Communication at the George Washington University.
Caroline Wellford, Client and Media Affairs Coordinator
Caroline is a Memphis, Tennessee native and recent graduate of the University of Wisconsin-Madison with a B.A. in Communication Arts. She twice served as an Urban Fellow for the City of Memphis, reporting to the Executive Communications team. During her time in this role, Caroline supported multiple projects for Memphis Mayor Jim Strickland and his communications team working with national and local media to pitch and secure coverage around key initiatives. Additionally, she worked at the Methodist Healthcare Foundation in both a fundraising and organizing capacity.
As a Client and Media Affairs Coordinator, Caroline is responsible for managing client relations across multiple projects and securing media coverage among local, national and trade media.