C-Strategies LLC is a strategic communications and public affairs firm whose leadership has served on the front lines of major public policy and political campaigns in Chicago and Illinois for nearly two decades. Employing results-driven tactics and utilizing its networks to build strategic plans, guide public opinion, and manage through crisis, C-Strategies brings passion and veteran experience to help clients meet their business goals, turn big ideas into action and simply get things done.

We build roadmaps to help corporate, public sector and nonprofit clients achieve their goals by offering the following services:

  • Media Relations
  • Strategic Planning
  • Crisis Management
  • Message Development
  • Community Engagement
  • Relationship Management
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We put out fires. We’ll manage you and your organization through crisis.

We drive public discussion and shape opinion.

You have a story to tell. We’ll help you get the message out.

We help clients build relationships and expand their businesses.



Becky Carroll, President and CEO, C-Strategies LLC

Considered one of Chicago's top public affairs strategists, Becky is a two-decade veteran of high-profile political and public policy campaigns. She led public engagement and communications strategies to develop and promote bold, new initiatives on education, economic development, housing, pensions, and budget and finance issues. She served as a top adviser to public-sector executives at both Chicago's City Hall and the Illinois Office of the Governor lending her expertise to build stakeholder support for large scale public/private developments and partnerships in communities throughout Chicago. Her public sector experience includes: the City of Chicago Departments of Planning & Development and Housing; Chicago Mayor’s Office; Chicago Public Schools; and the Illinois Governor’s Office of Management and Budget.

Becky has also held top positions on local, state and national political campaigns, including National Director of Women for Obama on the 2008 Obama for President campaign and most recently as Chairman and CEO of Chicago Forward, Super PAC that raised over $5 million during the 2015 Chicago municipal election.

She is the founder and president of C-Strategies LLC, a strategic communications and public affairs firm that employs results-driven tactics in building strategic plans, guiding public opinion, and managing through crisis by building roadmaps to help corporate, public sector and nonprofit clients achieve their goals. Her clients include non-profits, foundations, public policy and political advocacy organizations, social enterprises and corporations, all of whom are focused on making a positive impact on Chicago and Illinois. As part of her firm’s mission, she focuses on empowering women and elevating both their voice and issues that uniquely impact them through her monthly podcast “The Broad Cast” and quarterly engagement event “The C Chat”.

Becky is a third-generation Chicagoan who attended Chicago Public Schools and graduated from Loyola University Chicago. She has served on multiple boards that promote leadership roles for women in politics, women’s health, family and workplace issues, including NARAL Pro-Choice America, Chicago NOW and National Women’s Political Caucus. In October 2017, she was among the co-founders of “Illinois Say No More” an open letter regarding the pervasive culture of sexual harassment in Illinois politics that helped raise the public’s consciousness around the issue in Illinois. Other civic involvement includes serving as a Mentor at 1871 and with Loyola University Chicago’s Inside Government organization, in addition to serving on the boards of Chicago Animal and Care Control (CACC) and Chicago Area Public Affairs Group (CAPAG). In 2016, she co-founded a global social media campaign called #StandWithAleppo that engaged more than a billion people across the world in speaking up for peace in Aleppo, Syria and was recognized by as one of “7 Parents Who Inspired Us” in 2016 for her work on this effort, while receiving the “Making A Difference Award” by the Syrian American Medical Society. In 2017, WeWill named her "Mom of the Year". She was also named a Chicago Sun-Times “30 Under 30” in Chicago.


Peggy Shapiro, Graphic Design Consultant

Peggy Shapiro is a veteran graphic designer specializing in promotions for political campaigns, government entities and non-profit advocacy campaigns. She is best known for working quickly without sacrificing creativity, eye-catching designs, strong editing skills and the ability to turn rough content into polished marketing tools. Through her early background in commercial advertising, she learned to reach a project’s targeted audience through typography and imagery.

Looking for more civic-minded work, Peggy left advertising to serve as the City of Chicago's deputy graphics design director where she was responsible for managing the graphic design needs of more than 30 city agencies. She enjoyed providing information on city events and services to the citizens of Chicago – from Blues Fest posters to brochures on sanitation services and everything in between.

Since leaving City Hall, Peggy has gone on to design logos, invitations, brochures, annual reports and more for a variety of clients including the Democratic Senate Campaign Committee, U.S. Senators Barbara Boxer and Dick Durbin, Emily’s List, Museum of Science and Industry, Chicago Public Library, After School Matters and a variety of private sector companies. Peggy is a proud resident of Chicago.

Natalie Edelstein, Content Development and Media Affairs Intern

Natalie is a senior studying Convergence Journalism and Political Science, as well as pursuing a minor in Religious Studies, at the University of Missouri. She’s previously interned for FleishmanHillard EU in Brussels, Belgium, NBC News in Washington D.C. and VaynerMedia in Los Angeles, California. Natalie has had the opportunity to work on a multitude of clients from the World Food Programme to Nike and she is thrilled about joining C-Strategies this semester. She has worked on several political initiatives, including supporting California Congressmen Ted Lieu’s 2014 campaign and lobbying on behalf of the Palos Verdes Peninsula Unified School District. She assisted in covering both the Democratic National Convention and Republican National Convention for NBC in 2016 and can’t wait to delve deeper into the world of politics and media upon graduation in May.


Brooke White, Account and Content Development Intern

Brooke recently graduated from the University of Chicago with a Bachelor of Arts in Public Policy and a degree specialization in Politics. She completed an undergraduate thesis that investigates the public-private partnerships that have boomed in Detroit since the city exited bankruptcy in 2014. Throughout all four years of college, she wrote for UChicago’s student-run newspaper, The Chicago Maroon, as both an Arts contributor and Viewpoints columnist. During the spring of 2016, her independent photojournalism project UChidentity was displayed in Hyde Park's Logan Café, and her freelance writing projects have been featured in independently run online publications. She has previously interned at GE Ventures, the Illinois Venture Capital Association, the Newberger Hillel Center, and the Wanxiang America Corporation. Having worked with a variety of businesses and corporations, she has developed a strong foundation for understanding unique business needs. A Chicago native, Brooke is passionate about helping the city and its citizens thrive; she devoted an entire academic quarter to researching the University of Chicago’s Trauma Center Campaign, and she is thrilled to broaden her horizons at C-Strategies this summer.


Caroline Wellford, Account and Media Affairs Intern

Caroline is a recent graduate of the University of Wisconsin-Madison with a Bachelor of Arts in Communication Arts. She’s worked the last two summers as an Urban Fellows Executive Communications Intern for the City of Memphis. During her time in this role, Caroline worked on multiple projects for Memphis Mayor Jim Strickland and his communications team where she gained experience with national and local media and honed governmental communication and media relations skills. Additionally, she has worked outside the government in her role at the Methodist Healthcare Foundation in fundraising and organization.



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